Momentum managementThe entire club
Operate
Golf operations · Staffing · Finance · Reporting
Momentum Golf Management
One team to run the whole asset and move it forward.
Momentum combines owner judgment with functional expertise across operations, agronomy, hospitality, finance, membership, brand, technology and capital execution. The plan is built for your property and led by people who own golf courses themselves.
The Momentum standard
What owner-led management refuses to compromise.
No generic playbook.
No self-dealing or vendor affiliations.
100% transparency.
No sacrificing long-term asset value for a better-looking spreadsheet.
No fantasy pro formas.
Just owner-led management tailored to your goals and proven through real operating results.
The complete operating platform
Every department connected to one property strategy.
Strong golf-course management is not a collection of disconnected vendors. Momentum coordinates the people, systems, course, guest experience and capital plan through one accountable leadership team.
Momentum managementThe entire course
Maintain
Agronomy · Conditioning · Equipment · Labor
Momentum managementThe entire asset
Renovate
Greens · Bunkers · Clubhouses · Practice facilities
Momentum managementCommercial performance
Grow
Membership · Pricing · Hospitality · Brand
Golf operations
Tee-sheet strategy, tournaments, pace, player development, retail, service standards and daily execution.
Agronomy
Course standards, superintendent support, budgets, labor, equipment, irrigation, turf programs and long-range planning.
Finance & controls
Budgets, cash forecasting, departmental accountability, monthly reporting, purchasing discipline and transparent owner review.
People & culture
Organizational design, recruiting, onboarding, training, performance management, task systems and leadership development.
Membership & revenue
Membership strategy, pricing, retention, yield management, outings, events, sponsorships and new revenue concepts.
Hospitality
Food and beverage concepts, menus, controls, kitchens, service, programming, events and profitable guest experiences.
Brand & retail
Positioning, creative direction, advertising, digital campaigns, merchandise, assortments and club identity.
Technology & capital
Operating systems, analytics, autonomous equipment, renovations, construction, opening plans and return measurement.
What management has already changed
Proof across three different operating models.
These are property results, not a projection deck. Each course began with a different market, ownership model and operating condition, then received a property-specific response.
Public golf course
The Club at Brookstone
+$2,243,584Annual revenue growth
+$1,031,640Annual EBITDA growth
Momentum took over a course preparing for bankruptcy and in terrible condition, then rebuilt the entire staff and operation from the ground up.
Private country club
Smithfields Country Club
+$1,565,577Annual revenue growth
+$701,046Annual EBITDA growth
A membership, service, brand and accountability program produced 143 new members during the first two years of management.
Semi-private country club
Salem Glen Country Club
+$695,623Annual revenue growth
+$736,911Annual EBITDA growth
Momentum strengthened operations, renovated the bunkers and delivered a lighted TrackMan Range while leading a full greens conversion.
Built, renovated and launched
Management that can carry an idea through operation.
Momentum does more than recommend improvements. We can underwrite, design, sequence, communicate, deliver, staff, open and operate what gets built.
Course infrastructure
Mach 1 bermudagrass greens
A complete Salem Glen greens conversion, including planning, construction, grow-in, golfer communication and reopening.
Practice & entertainment
Lighted TrackMan Range
Technology, covered bays, lighting, pricing and programming combined into an experience expected to add $400,000 of EBITDA in 2026.
Hospitality
Brookstone sports bar
A new clubhouse destination spanning design, construction, kitchen and bar operations, staffing, programming and launch.
Player development
Upstate Golf Academy
A purpose-built instruction and fitting platform designed to improve player development and expand the club’s commercial reach.
Operating technology, autonomous agronomy & AI
Innovation selected by operators, not sold by vendors.
Momentum is one of golf’s leading operator groups in autonomous mowing and AI integration. Technology is evaluated against the property’s labor, conditioning, consistency and return objectives, then integrated into the real operating plan.
The management operating system
Owner judgment. Institutional discipline. Local execution.
The operating model, decision rights and reporting rhythm begin with ownership’s goals. There is no generic corporate playbook and no sales handoff to a detached team.
Listen and diagnose
Define ownership’s goals, decision rights and non-negotiables, then evaluate the market, course, people, finances and physical asset.
Build the operating plan
Translate the objective into departmental priorities, budgets, capital sequencing, scorecards and named accountability.
Lead every department
Support on-site leaders, establish standards, solve constraints and connect daily execution to the larger property strategy.
Report the truth
Provide clear financials, operating measures, course-condition context, project status and decisions requiring owner input.
Keep improving
Test pricing, programming, technology, staffing and capital ideas, then scale what measurably improves the experience and asset.
Flexible by ownership structure
Different owners. Different mandates. One accountable operating partner.
Course owners
Protect the asset, improve cash flow and execute the owner’s long-term vision with direct access to Momentum leadership.
Private club boards
Balance member experience, governance, dues strategy, capital priorities and transparent reporting to the board.
Municipalities
Meet public-access, service, procurement and financial objectives through measurable operating accountability.
Community associations
Support resident experience, surrounding property values and dependable stewardship of the golf course.
Developers and lenders
Stabilize operations, protect the asset and position the property for its next ownership or development phase.
The team behind the plan
Functional leadership without another layer of bureaucracy.
Owners and specialists work directly with the property team across operations, culture, finance, brand, retail and performance.
Tyler Brennan
CEO & Owner
Owns and operates three golf and country clubs and brings acquisition, growth and private-equity experience.
Melissa Mertely
COO & Owner
Shapes team culture, service standards and the member and guest experience across each property.
Eric Escamilla
President
Leads day-to-day club performance, develops on-site leaders and aligns departments to the operating plan.
Amber Lynch
VP of Brand & Retail Strategy
Leads brand, advertising, retail assortments and merchandise that strengthen identity and performance.
Kaitlyn Moore
Financial Controller
Provides accurate reporting, strong controls, budget accountability and clear financial visibility.
Frequently asked questions
What owners ask before a management conversation.
What types of golf courses does Momentum manage?
Momentum works with public, private and semi-private facilities owned by individuals, partnerships, club boards, municipalities, community associations, developers and lenders. Each opportunity is evaluated around the property and owner’s objectives.
Can Momentum lead the complete operation?
Yes. Momentum can lead golf operations, agronomy, staffing, finance, food and beverage, membership, marketing, retail, technology, capital planning and project execution through one accountable operating team.
Can an engagement focus on a specific challenge?
Yes. Full-service management is not the only structure. Momentum can evaluate defined operating, agronomy, hospitality, technology, revenue or capital-project needs when the scope and accountability are clear.
How is the management plan customized?
The process begins with ownership’s definition of success and a review of the market, financials, staffing, infrastructure, course condition and golfer experience. The resulting plan defines priorities, budgets, timing, responsibilities and measurable operating targets.
How does ownership see what is happening?
Reporting is tailored to the owner and can include financial results, departmental scorecards, membership and rounds, marketing performance, course conditions, capital projects, cash forecasts and decisions requiring owner direction.
Where does Momentum provide management services?
Momentum currently owns and operates three courses in the Carolinas and evaluates management opportunities throughout the Southeast, including North Carolina, South Carolina, Virginia, Tennessee and Georgia.
Confidential. Direct. Owner-led.
Bring us the course, the constraint and your definition of success.
Your first conversation is with Momentum’s ownership and leadership team. We will listen to the mandate, assess the property and explain what a serious operating review should include.